International Business Management Team

We are so proud of our international business management team. It is truly a mini United Nations group with each member bringing so much cultural and language diversity, in addition to over 100 years of combined experience and knowledge in all facets of exporting and importing – marketing and sales, logistics, regulatory, financing, legal, supplier management, customer service.

Sonya Kostadinova


Sonya Kostadinova, President and Chief Executive Officer of Transcon Trading Co., Inc., Export Management Company, located in Columbia SC, USA, is a graduate of the Master of International Business Studies (MIBS) Program at The Moore School of Business, University of South Carolina (USC), consistently ranked the number 1 Master of International Business Program in the U.S.A. by U.S. News & World Report. Upon graduation, Sonya was awarded the prestigious Allen Dickerman Award for top academic achievement. Prior to MIBS, she was enrolled in the Political Science Department’s Master of Public Administration (MPA) Program at the Southern Illinois University (SIU) as Fulbright Scholar. Additionally, her European descent brings in her resume a graduate degree from Varna Economic University.

Sonya’s professional experience includes a number of positions within the area of international business: Director Economic Analysis and International Business Relations for Regional Government Offices; Marketing and Sales Manager for a State Foreign Trade Office; Director European Distribution for Carolina International USA; Special Projects Manager for the Solvay Group in Europe; Business Intelligence and Market and Economic Analysis in The Department of Strategic Planning and New Market Development at Amoco Inc. (British Petroleum) Corporation in Chicago, USA.
Having worked for multinational companies’ Head Quarters and Subsidiaries alike, Government Agencies, as well as run her import/export management company in Europe prior to owning an export management company in USA, Sonya has gained extensive experience in all facets of international business. Having been herself in the shoes of exporters/importers, manufactures/suppliers, customers/distributors, logistics companies, and government regulatory agencies, coupled with her involvement in strategic planning, supply chain, finance, accounting, regulatory, marketing, advertising, and sales management on two continents, gives her a very unique competitive edge.

Kostadinova is an Adjunct Professor at The Renowned Moore School of Business at USC, teaching two IBUS “Exporting and Importing” classes a week, essentially unveiling International Trade in Action and the international business related functional areas such as financing, marketing, negotiations, logistics, government regulations, etc. along with the legal aspects of international (export/import) transactions.
Sonya serves on the Board of the ECI-Find New Markets (former SC Export Consortium) and SBEA, the Advisory Board of the SCWTC (South Carolina World Trade Center); The Executive Committee of MITA (Midlands International Trade Association). Sonya speaks fluent English, Russian, and Bulgarian and also some Macedonian and Italian. She represents Transcon as a member of SCWAC (South Carolina World’s Affairs Council), USEA, APPMA (American Pet Products Manufacturers Association), NSBA/SBEA (Exporters Association), and other renowned professional organizations.

Katia Duvall

Katia holds a position of Senior International Account Manager at Transcon. She has a Bachelors of Commerce with Major in Management Information Systems from Concordia University in Montreal, Canada and a Graduate Certificate in Marketing from McGill University in Montreal, Canada. She has over 15 years professional experience dealing with international clients, logistics, export compliance and IncoTerms 2010. She offers an in-depth knowledge of export policies and services available to diverse markets. She has good communication and interpersonal skills. She is fluent in English, Spanish, French, Italian and Portuguese.

Janne Funderburk

Janne has the position of Senior International Account Manager. She has her Bachelor of Arts in Business Administration from the University of the East, Manila. Her almost 20 years extensive experience working in an export oriented business environment helped develop her knowledge of manufacturing processes per customers’ specifications as well as marketing and logistics as part of the export process. Janne has a wide experience dealing with retailers and wholesalers from high end to low end market. She worked in a buying office dealing with sourcing products and shipping to Asia, USA, Europe and Middle East prior to joining Transcon Trading Co., Inc.

Kosta Kostadinov

Kosta has the position of General Manager.  He graduated from Duke University magna cum laude, where he studied Markets and Management, Computer Science, and Business and Consumer Psychology. He has extensive computer skills and experience with a wide variety of software programs.  He is responsible for new customer development, managing the initial inquiries from international customers, organizing marketing campaigns, and measuring the effectiveness of our marketing and sales capabilities in order to continuously improve Transcon’s policies, processes, and procedures. His follow-up and database organization with our numerous leads and inquiries is manifold and an important part of supplier services.

Transcon has developed working relationships with agents in Europe, Middle East, Asia, and South America supporting market information gathering and on-ground contacts in these markets.

In Japan, particularly for OEM business, Tadashi Hatano, takes care of customers interested in U.S. made products in all the categories that Transcon Trading Co., Inc. offers. He is acting as marketing manager, which is backed with his experience accumulated as a manager in international business at a company of Hitachi group for over 35 years. Tadashi is also a member of the Association of International Business Advisers.

Recognitions and Awards

Transcon has been featured in publications like SCBIZ News and regional Business Report, Columbia Business Monthly, Times Magazine, Pets International Magazine, The State newspaper, Columbia Metropolitan Magazine, The Port News and TradeRoots Magazine. Transcon is the Recipient of the President’s “E” Award, the Nation’s Highest Honor for Excellency in Exporting, the SCWTC Trader of the Year Award, theThinkGlobal/Commercial News USA Exporter of the Year Award, and the US Department of Commerce International Trade Administration’s Export Achievement Award.
“ I am truly humbled by the recognition” Sonya Kostadinova said of the recent Export Achievement Certificate, which recognizes Transcon’s success in exporting US made products, awarded by the U.S. Under Secretary of Commerce for International Trade at the Trade Winds 2012 Conference in Singapore. Sonya is President and CEO of Transcon Trading Co., Inc., and Professor at the Moore School of Business, ranked consistently No 1 International Business Program in the USA by U.S. News and World Report.